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Stop losing customers to missed calls.

Trinity is the AI receptionist that car dealerships use to sell more cars. It answers every call, text and email when your team can’t.

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Click to hear how Trinity talks

Booking a test drive

A caller goes from first question to a booked test drive.

Booking a service

A customer books a service with costs agreed up front.

Forwarding a call to your team

A part-exchange customer put straight through to the team.

  1. Trinity: Hi, thanks for calling ACM Cars. Amy speaking. How can I help?
  2. Caller: Hi, I'm looking at the white ID.3 on AutoTrader, the 2021 one.
  3. Caller: Is that still available?
  4. Trinity: Yes, it is still here with us.
  5. Trinity: Were you looking to find out anything specific about it that wasn't in the advert?
  6. Caller: Um, I was just wondering about the actual price.
  7. Caller: Is there any fees on top of that?
  8. Trinity: Yes, there's a £189 admin fee on top of the price.
  9. Trinity: That covers the paperwork, the HPI check, and getting the car fully prepared for you.
  10. Caller: Okay, and is that the only thing that's on top?
  11. Trinity: That's the only thing on top of the screen price.
  12. Trinity: There are no hidden extras or compulsory add-ons.
  13. Trinity: It's had a full 150-point inspection by our workshop, and it'll go out with a fresh 12-month MOT with nothing flagged.
  14. Caller: Okay, what's covered in the prep, and do you do any battery checks or anything like that?
  15. Trinity: Every electric car here gets a battery health test as part of its prep, and this one is at 92% of its original capacity.
  16. Trinity: It's a great figure for the age and mileage, and it's covered by the manufacturer's warranty until May 2029.
  17. Caller: Okay, what's covered by the prep?
  18. Trinity: The preparation includes a full valet, that 150-point inspection we talked about, and all the relevant paperwork for the HPI check.
  19. Trinity: Everything is sorted so the car is ready to go when you collect it.
  20. Trinity: Does that sound like the kind of thing you're looking for?
  21. Caller: Did you say the battery health was at 92%?
  22. Trinity: That's right, 92%.
  23. Trinity: It's a solid figure, and there's a printed report that goes with the car.
  24. Trinity: Would you like to come in and have a look at it for yourself?
  25. Caller: What's the actual... what's the range like, like actually in the real world?
  26. Caller: I'm looking to get this for daily commuting, um, about 60 miles a day, most of that on the motorway.
  27. Trinity: For a 60-mile daily commute, it's a very comfortable fit.
  28. Trinity: Though you'll see the range drop a bit at motorway speeds and in colder weather.
  29. Trinity: You'd likely be charging every second or third night rather than every single night.
  30. Trinity: Does that sound like it would work for your routine?
  31. Caller: Yeah, how, how long did you say it's got on its MOT?
  32. Trinity: Every car goes out with a fresh 12-month MOT with no advisories on it at all.
  33. Trinity: The workshop makes sure everything is spot on before you pick it up.
  34. Trinity: Would you like to get a drive booked in to see how it feels on the road?
  35. Caller: Yeah, that's, uh, yeah, I'd like to come and have a drive of it if that's possible.
  36. Trinity: That would be great.
  37. Trinity: I have times available this week if that suits you, or we could look at the weekend.
  38. Caller: Uh, Saturday morning would be better.
  39. Trinity: I've got Saturday morning available.
  40. Trinity: Would 10 or 11 suit you better for the ID.3?
  41. Caller: 11 o'clock would be great.
  42. Trinity: That's booked in for Saturday at 11.
  43. Trinity: Can I take the name you'd like that under?
  44. Caller: Yeah, Tommy.
  45. Trinity: Thanks.
  46. Trinity: And is the number you're calling from today the best one for me to use for the booking?
  47. Caller: Yeah, that's right.
  48. Trinity: Lovely.
  49. Trinity: I've got that down for you.
  50. Trinity: Just remember to bring your full driving licence when you come in, as we'll need to take a copy for the insurance.
  51. Trinity: Would you like me to send those details over in a text for you?
  52. Caller: If you could, that'd be great, yeah.
  53. Trinity: That's been sent to you now.
  54. Trinity: Is there anything else I can help you with today?
  55. Caller: Uh, no, that's everything.
  56. Caller: Thank you for your help.
  57. Trinity: You're very welcome.
  58. Trinity: See you on Saturday at 11 then.
  59. Trinity: Bye for now.

Answer every call like these dealerships

Trinity picks up every call, replies to every text and answers every email, 24/7.

Patriot Auto

14 test drives booked over one weekend

Richard

Patriot Auto

Premium Cars

4 more cars sold in the first month

Graham

Premium Cars

Used Car Guys

63 after-hours enquiries answered

Michael

Used Car Guys

Car Center

87 service appointments booked last month

Daniel

Car Center

Royal Motors

200+ texts and emails handled every month

Amir

Royal Motors

CashforCars

Daily report that tracks every lead

Owen

CashforCars

Here’s how Trinity works a real dealership day

Every call answered, every message replied to, every conversation logged.All without you working a minute more.

  1. Handles overnight leads while you sleep

    What Trinity does

    • Test drives and service bookings in your diary
    • Instant replies, so no lead goes cold
    • Every conversation saved for the morning

    What you do

    • Finish at half six and switch off
    • Nothing needs you until morning
    • Start the day with bookings in the diary

  2. Answers every call while your team sells

    What Trinity does

    • Picks up instead of your voicemail
    • Sorts serious buyers from browsers
    • Greets repeat customers by name

    What you do

    • Stay with the customer in front of you
    • Drop-offs get a proper hello
    • Nobody leaves a customer to grab the phone

  3. Forwards the calls you want to take

    What Trinity does

    • Sends each call to the right person
    • Tells them who’s calling and why
    • If no one picks up, it books a callback

    What you do

    • Step in only when you’re needed
    • You know who it is before you pick up
    • No customer hangs up without an answer

  4. Sends your daily report as you lock up

    What Trinity does

    • Logs every call, text and email all day
    • Shows what was booked and what was asked
    • Flags anything that needs you

    What you do

    • Read it in two minutes
    • Know the whole day without asking anyone
    • Drive home with a clear head

  5. Writes the to-do list before the team arrives

    What Trinity does

    • Turns every follow-up into a task
    • Puts a name on every job
    • Has it all ready when the team walks in

    What you do

    • Everyone knows their first job of the day
    • No customer gets forgotten
    • See who’s doing what without asking

Now put Trinity to the test

We’ve set up a complete demo dealership with cars, opening hours, policies and an appointment calendar.

Trinity Demo

Parkside Motors

A complete demo dealership, ready for you to experience how Trinity handles customer calls live.

  1. 01Built like a real dealership
  2. 02Ask the questions that matter
  3. 03Call as a customer. Judge it yourself.

Trinity is already at work for 100+ dealerships selling these brands

  • Ford
  • Vauxhall
  • Audi
  • Toyota
  • Kia
  • Hyundai
  • Nissan
  • Mercedes-Benz
  • MG
  • JAECOO

6,000+

conversations handled a month

400+

appointments booked a week

This time next week, Trinity could be answering your phone.

We build it, you test it, and Trinity only goes live once you are happy.

Get a call from our founders

Takes a minute to arrange.

Leave your number and get a callback from our founders. On the call we learn how your dealership runs and what you want Trinity to handle.

Book a free demo

We build your custom receptionist

Zero hassle for you.

Our team handles the integrations with the tools you already use. No new tool for your team to learn. You just keep running your dealership.

Hear it before your customers do

Nothing goes live until you're happy.

You get a private test number. Ring it yourself to test how Trinity performs for your dealership.

Trinity starts handling your leads

Every enquiry answered from day one.

Trinity answers your calls, emails and texts, and books appointments straight into your diary. You see every conversation in one place.

Loved by the teams on the forecourt

February 2026
“We used to miss calls on Sundays. Now every caller gets an answer while we’re closed. I don’t even need to think about it.”
JamesGlobal Cars
February 2026
“Customers book straight into our diary now. The team only gets involved when a call actually needs us.”
MartinCar Selection CSG
May 2026
“It’s like having another receptionist on the desk. Calls get answered, and if someone needs us, they’re put through to the right person.”
ImranCar Corner
June 2026
“No more anxiety trying to manage our voicemial or inbox. I don’t even need to log in to the dashboard.”
SteveSelected Cars
March 2026
“Very pleased! The founders handled the whole setup for us. We signed up on Tuesday and were live by Wendesday.”
MarkCPM Car Point
April 2026
“Monday used to start with a pile of weekend voicemails. Now we open to appointments already in the diary.”
AndyR&M Cars
March 2026
“We used to lose weekend leads to a dealer down the road that opens seven days a week. Now Trinity handles them before we reopen. That alone pays for it.”
SarahClassic Cars
May 2026
“My favourite part is the daily report email. I instantly know what to focus on as soon as I come in.”
PaulFirst Car

3 beliefs that guide Trinity

Max Schulze Wenning

Max Schulze
Wenning

Co-founder and CEO

Jacob Tyree

Jacob
Tyree

Co-founder and CTO

Built in London

01

We believe your growth comes first.

Plenty of software companies get paid whether their customers grow or not. We think technology should earn its place by helping the dealership move forward.

We judge Trinity by what changes for you: more enquiries handled, more appointments booked, more cars sold and more customers choosing to come back.

02

We believe software is only the start.

The largest dealer groups can afford technology teams, complex integrations and months of implementation. Most dealerships should not need that budget to compete.

Our team sets Trinity up for you, handles any custom integrations and stays close long after launch. You keep running the dealership, without interruptions.

03

We believe automotive is different.

A showroom, service desk, workshop and parts department do not work the same way. Generic software misses the details that shape a real dealership day.

Trinity is built for automotive and configured around your people, processes and customers. It adapts to the dealership, not the other way round.

Questions dealership owners ask us

The things owners want to know before Trinity answers a single call for their dealership.

Trinity is the AI receptionist for car dealerships. It answers every call, replies to enquiries by SMS and email, books test drives and service appointments, and flags anything that needs your team.