# Trinity > Trinity is an AI voice assistant for car dealerships that answers every call, books appointments into existing DMS systems, and keeps teams informed in real time. ## About Trinity is a UK-based B2B SaaS product built for automotive dealerships. It provides an AI-powered virtual phone assistant that handles inbound calls, schedules service and sales appointments, and integrates with the dealership's existing systems — so no call goes unanswered. Founded by Jacob and Max, two experienced founders who saw the same problem from the customer side: you find a car at 8pm, try calling, nobody picks up, and by the time someone gets back to you, you've moved on. On the dealership side, teams are stretched thin juggling walk-ins, service bookings, parts queries, and a phone that never stops ringing. Trinity backs them up — on brand, 24/7. ## Onboarding Trinity agents learn from your training manuals, internal documents, and real calls to handle customer conversations like your real team. - **Upload your documents**: Training manuals, price sheets, scripts — Trinity absorbs your entire knowledge base in minutes. - **Shadow your best reps**: Trinity studies real calls to learn how your team handles objections, books appointments, and closes. - **Live in days, not months**: No lengthy IT projects. Trinity is trained and taking calls within a week of onboarding. - **Test before you go live**: Run practice calls in a sandbox to fine-tune tone, routing, and responses before launch. - **Gets sharper over time**: Trinity learns from every conversation and improves its accuracy with each call it handles. ## Platform Features Every call answered, every appointment booked, every missed call recovered — with full visibility into what's working and what's not. - **Every call answered**: 24/7 under three rings, no hold music, no voicemail. - **Appointments booked instantly**: Directly into your DMS and service scheduler. - **Missed call recovery**: Instant SMS when a call drops, so you get a second chance. - **Smart escalation**: Knows when to transfer to a human every time. - **Fewer no-shows**: Automated appointment reminders via text and voice. - **Full visibility**: Every call transcribed with outcomes in one dashboard. ## With vs Without Trinity - Without: 15–30% of calls unanswered — revenue lost daily. With: 100% of calls answered, every revenue opportunity captured. - Without: Staff stuck on routine calls, not closing deals. With: Staff free to focus on high-value interactions. - Without: High staff turnover and constant retraining. With: Consistent service, zero retraining needed. - Without: After-hours enquiries lost to competitors. With: 24/7 coverage — even when competitors close. ## DMS Integrations Trinity integrates with leading automotive DMS platforms: - CDK Global - Keyloop - Tekion - Reynolds and Reynolds ## Company - **Company**: Future Laboratories LTD - **Company Number**: 17047436 - **Address**: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom - **Location**: United Kingdom - **Industry**: Automotive SaaS - **Website**: https://trinityapp.ai ## Links - [Trinity Homepage](https://trinityapp.ai) - [Book a Demo](https://trinityapp.ai/#book-a-demo) - [Call the AI Assistant](tel:+441182305780) — +44 118 230 5780